Senior Vice President, Consumer Experience
Lindsey Roy is Senior Vice President, Consumer Experience, Hallmark Greetings. In this role, she is responsible for all marketing, product development, innovation and digital commercialization. Lindsey believes in authentic leadership and the unparalleled power of the greeting card category and the Hallmark brand.
Lindsey is also a voice on the speaking circuit sharing her personal story. A tragic boating accident while on vacation almost claimed Lindsey’s life and left her with an amputated left leg, severely injured right leg and injured right arm. Through a challenging recovery process, Lindsey learned impactful lessons on how to harness disruption. She did a TED talk in 2017 titled “What Trauma Taught Me About Happiness”.
Lindsey is a board member for Ability KC, a cause near and dear to her heart. The organization’s mission is to build brighter futures for children and adults with disabilities by providing comprehensive educational, vocational and therapeutic services.
She has a degree in Journalism & Advertising with a minor in Speech from Kansas State University.
Lindsey lives in Kansas City with her husband, Aaron, and children, Mitchell and Morgan.